07/10/08

Company Signs with 2ndEdison to Market and Distribute Metaball™

LOS ANGELES – July 1, 2008 - Red Rock Pictures Holdings, Inc. (OTCBB: RRPH.OB), a film and entertainment marketing company, announced today that it has entered into an exclusive agreement with San Francisco based 2ndEdison, Inc. (www.2ndedison.com) to handle worldwide marketing and distribution for the Metaball. 

“This is possibly the hottest and most innovative new consumer fitness product I’ve ever seen” said Red Rock Chief Executive Officer, Reno R. Rolle′.  “The response so far from our marketing partners has been extremely encouraging”.

The Metaball is the world’s first variable weight medicine ball that converts into a complete set of dumbbells and push-up bars.  It is seven medicine balls in one so it takes up a small fraction of the shelf space at retail which will have stores very happy.  The ball has a cushiony handle on each side, making it easy to do all of the popular medicine ball exercises.  It then splits in half to reveal adjustable weight plates on the interior.  You can go from 5 to 20lbs in one ball.  Perhaps the most amazing feature is that once you open the ball into two halves, you now have a dumbbell in each hand that adjusts from 2.5 to 10Lbs., which is the perfect weight range for most dumbbell exercises.   The ingenious device is basically a complete home gym in one ball the size of a small basketball. It’s fun, colorful and takes up incredibly little space in the home.

Rolle′ continued, “Chris Bradley of 2ndEdison is an award winning product designer and a well-spring of new product ideas”. We’re proud and honored that he chose Red Rock as his marketing partner for this amazing new product” 

“The Metaball combines all of the most popular home fitness products together into one compact and simple solution.” said 2ndEdison Founder and CEO, Chris Bradley.  “I see great potential in the Metaball and with Red Rock as our marketing & distribution partner, I know that we are setup for success. Reno Rolle and his team have an outstanding track record of marketing breakthrough consumer products on a global basis, so I am very excited to be working with them to develop this business!”

Red Rock is producing a direct response television commercial to market the Metaball.  Initial sales efforts will focus on television and the internet with an eventual planned roll-out to retail stores worldwide.  

About 2ndEdison, Inc. (www.2ndedison.com) 
2ndEdison, Inc. is an award-winning new product development company focused on inventing, designing and developing new consumer products and brands.  2ndEdison has expertise in product strategy, marketing, mechanical engineering, industrial design and off-shore manufacturing.  Throughout 2ndEdison’s rich history it has worked with many of world’s most admired brands from companies such as HP, Procter & Gamble, Clorox and many others.  More recently, 2ndEdison has focused its efforts on developing new products targeted for direct response channels of distribution with 7 new products/brands targeted to launch this year.

07/10/08

Company Signs With Northern Response to Open Global Markets

LOS ANGELES - March 24, 2008 - Red Rock Pictures Holdings, Inc. (OTCBB: RRPH.OB), a film and entertainment marketing company, announced today that it has entered into an exclusive deal with Northern Response International Limited (www.northernresponse.com), a leader in the direct response, home shopping and retail product distribution industry . The agreement covers marketing and distribution of consumer products in all territories outside of the U.S.

“We are honored to be aligned with Richard Stacy, David Baldasi and the amazing team at Northern Response,” said Reno R. Rolle′, President and CEO of Red Rock. “I have personally worked with this team for years and consider them the absolute best at what they do.” With translations, regulatory approvals, cultural variation and numerous other challenges, effective distribution outside the U.S. can get very tricky. Having Northern on board to manage the international marketplace will be critical to Red Rock as we endeavor to grow our business worldwide.”

Red Rock is currently developing several direct response programs featuring breakthrough new consumer products in various categories. These products will be the subject of short and long form direct response television commercials and offered where applicable, to distributors in countries all over the world. Northern Response will act as Red Rock’s exclusive international sales agent to facilitate airing of these programs on television networks worldwide and sales of the products throughout all channels and categories of trade.

06/26/08

Company Names Reno R. Rolle′ as Chief Executive Officer

Former Head of Studio Store Direct Brings Years of Consumer Marketing Expertise

LOS ANGELES – June 26, 2008 - Red Rock Pictures Holdings, Inc. (OTCBB: RRPH.OB), a film finance, production, and distribution company, today announced that it has entered into a definitive agreement appointing Reno R. Rolle′ as Chief Executive Officer of the Company. Rolle′ succeeds Robert Levy, who will remain as Chairman of the Board of Directors. Rolle′ was previously the founder and Chief Executive Officer of Studio Store Direct, Inc., a market leader in new media direct response entertainment marketing, which has been acquired by Red Rock Pictures.

“Reno brings a solid track record of proven success in the field of direct consumer marketing. He is also well versed in traditional entertainment and should fit perfectly at the helm of Red Rock,” stated Levy. “I look forward to continuing to work with Reno and helping him build a successful and well rounded entertainment company.”

“I am honored by this appointment and eager to roll up my sleeves and get to work,” commented Rolle′. “This is an exciting time at Red Rock as the company moves aggressively into the direct consumer marketing arena, along with finally realizing the potential of the existing feature film business. We have an exciting library of projects now coming to market.”

Rolle is joining Red Rock through its acquisition of Studio Store Direct. Prior to founding Studio Store, Rolle′ was CEO of Shop America USA where he helped orchestrate a complete turn around bringing the company to the pinnacle of the DRTV industry with a campaign that Rolle′ co-created. This campaign contributed to building a company with revenues estimated to exceed 200 million dollars.

06/24/08

Former Group President/COO of Tommy Hilfiger, President of HSN (Home Shopping Network) and CFO of Bloomingdales, is Named to Board of Directors

Los Angeles, CA. June 24, 2008—Red Rock Pictures Holding, Inc. (OTCBB: RRPH.OB), has announced today that Robert Rosenblatt has joined the Company’s board of Directors. Rosenblatt brings a wealth of experience to the company through his diverse background in electronic and traditional retailing.

“Bob is one of the most talented people in the direct response and retail industry, and it’s an honor to have him working with us to build a world class company,” stated Reno R. Rolle, Red Rock Pictures Holdings Chief Executive Officer. “He has proven his strategic vision and operating ability repeatedly with an extraordinary track record of massive success.”

“It’s very exciting and an honor to join the Red Rock board. This talented organization along with their unique business model are destined to innovate the way the world looks at entertainment and media in the future, ” commented Rosenblatt. “I look forward to working with Red Rock on all aspects of their business going forward”.

Rosenblatt graduated from Brooklyn College with a Bachelor of Science degree in Accounting.

06/18/08

LOS ANGELES – June 18, 2008 - Red Rock Pictures Holdings, Inc. (OTCBB: RRPH.OB), a film and entertainment marketing company, announced today that it has entered into an agreement with Los Angeles based F.N.B. Entertainment to develop and produce three feature films. F.N.B. Entertainment is the production company owned by well known television actors David Faustino and Corin Nemec, along with managing partner, Todd Bringewatt.

“We’re thrilled to have the opportunity to work so closely with David and Corin,” said Red Rock Chief Executive Officer, Reno R. Rolle′. “These incredibly recognizable and talented guys have a great chance of emerging as the Laurel and Hardy comedy team of our generation.”

David Faustino starred as “Bud Bundy” along with Christina Applegate, Katey Sagal and Ed O’Neill, in the television sitcom Married With Children. Now in syndication, Married With Children is the second longest running show in FOX history behind The Simpson’s. Corin Nemec starred as the lead in another hit FOX show, Parker Lewis Can’t Lose, which ran for three seasons in the nineties. Each of the films’ scripts is being co-developed by Red Rock Pictures and F.N.B. The first project is slated to commence in the fall of this year, and will be directed by Sam Kass, best known for his long running role as writer, producer and director on NBC’s Seinfeld.

Todd Bringewatt, Managing Partner at F.N.B. Entertainment stated, “David and Corin as a comedy team are likely the best kept secret in Hollywood. Stepping up to partner with us proves Red Rocks’ strength of vision as an emerging leader in the entertainment industry. We’re beyond excited to be working with Reno Rolle and his team.”

06/04/08

Studio Store Adds Direct Consumer Marketing Prowess To Enhance Film And Television Initiatives

LOS ANGELES — June 4, 2008 — Red Rock Pictures Holdings, Inc. (OTCBB: RRPH.OB), a film finance, production, and distribution company, today announced that it has closed its previously announced acquisition of Ventura, CA based Studio Store Direct, Inc., a market leader in new media direct response entertainment marketing.

Robert Levy, Chairman and CEO of Red Rock commented “We believe the terms of this acquisition are highly favorable to Red Rock stock Holders and this transaction will go a long way toward bringing Red Rock forward as a pioneering, world class leader in entertainment marketing”.
Reno R. Rolle’ CEO of Studio Store Direct stated, “The close of this transaction marks a key strategic event for Studio Store Direct and Red Rock Pictures”. We want to thank all of the Red Rock Shareholders for their patience and continued support”.